What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-Page SEO: Boosting Your Website's Authority Off-page SEO , also referred to as off-site SEO , encompasses all the efforts you take outside your website to improve its search engine ranking and visibility. While on-page SEO focuses on optimizing the content and technical aspects of your webpages, off-page SEO builds your website's reputation and trustworthiness in the eyes of search engines . Here's a breakdown of why off-page SEO is crucial for your website's success: Authority & Trustworthiness Signals: Search engines like Google consider backlinks (links from other websites to yours) as a sign of your website's authority and trustworthiness. The more high-quality backlinks you have, the more credible your website appears in the search engine's eyes. Increased Visibility & Traffic: Effective off-page SEO strategies can significantly enhance your website's online presence. By leveraging social media promotion , guest blogging ,...